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Must Know Sponsorship Terms: Endemic vs Non-endemic

  Have you ever even heard the terms endemic or non-endemic? If not, then join the club, because these terms are not something you typically hear every day. Secondly, you came to the right place. Why is this important? Understanding the lingo itself is actually NOT that important. I know, I know…after that big lead in and the fancy headline, you are thinking I am crazy. Hear me out though. The real reason why this topic is crucial is that endemic and non-endemic sponsors NEED different things from YOU. It is paramount to understand exactly what your sponsor is looking for in return for their investment in you. That understanding begins at the foundational level, like if they are endemic...

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